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Penn State Penn State: College of the Liberal Arts

School of Public Policy

School ofPublic Policy

Selena E. Ortiz

Selena E. Ortiz

Associate Professor Health Policy and Administration, Demography and Public Policy

601L Donald H. Ford Building

University Park, PA 16802

Phone: (814) 863-8041


Curriculum Vitae:

Selena E. Ortiz Profile Image


As Principal Investigator of a study funded by the Robert Wood Johnson Foundation, Dr. Ortiz examines the use of frames in direct-to-consumer-advertising targeting children and adolescents. She is also examining how frames in news media influence public deliberation regarding government intervention in online media forums. A related project for which she is co-Principal Investigator focuses on media and public understandings of the preventive service coverage provision contained in the Affordable Care Act (ACA).

Grants and Research Projects:

Broadly, Dr. Ortiz’s research examines the determinants of population health policy formation, including problem recognition, the formulation of policy proposals, and politics. Specifically, Dr. Ortiz uses mixed methods to examine how cognitive frames and values influence policy agenda setting, public deliberation, and individual health care decision-making.

Dr. Ortiz’s research has been published in Medical Care (in press), American Journal of Public Health, Journal of Preventive Medicine, and Public Health Reports. She currently serves on the advisory committee of the Nation’s Health, the official publication of the American Public Health Association.



Research Papers:

American Journal of Public Health, Volume: 109, Issue: 9, Published: Sep 2019

Selena E. Ortiz

American Journal of Public Health, Volume: 110, No.: 4, Published Online: March 11, 2020, Journal Published: April 2020

Lisa M. Lee, Selena E. Ortiz, Greg Pavela, Bruce Jennings

Political Behavior, Published: June 17, 2020

Selena E. Ortiz, Gary J. Adler. Jr., & Bobbie L. Johannes